Malaysia’s customer-first mobile service combines reliable connectivity, rewards and lifestyle experiences, powered by U Mobile’s ULTRA5G network.
1. Azhar Mahmud, Head of Wholesale, U Mobile
2. Michael Tung, Head of Product, Consumer Business, U Mobile
3. Navin Manian, Chief Consumer Business Officer, U Mobile
4. Joseph Lim, Chief Executive Officer, Vibe Mobile
5. Shoo Kah Chon, Chief Operating Officer, Vibe Mobile
6. Dajmarehan Zolkipli, Chief Financial Officer, Vibe Mobile
KUALA LUMPUR, 12 AUGUST 2026 – Vibe Mobile today launched in Malaysia through a strategic partnership with U Mobile, introducing a lifestyle-driven mobile experience that combines reliable nationwide connectivity with rewards, exclusive benefits and customer-focused innovations that deliver greater value from every subscription.
Powered by U Mobile’s expanding ULTRA5G network, Vibe Mobile aims to deliver more than just connectivity. Built for today’s digitally connected consumers, the company combines mobile plans with a growing ecosystem of rewards, lifestyle privileges and digital features designed to make everyday connectivity more rewarding and relevant.
“We created Vibe Mobile with a simple belief that a mobile plan should create value beyond connectivity alone. While reliable network performance remains essential, consumers today are looking for more relevant and rewarding experiences. Vibe Mobile brings together connectivity, rewards and lifestyle benefits in a way that makes every subscription work harder for our customers,” said Joseph Lim, Chief Executive Officer, Vibe Mobile.
“For U Mobile, this partnership reflects how we are extending the value of our ULTRA5G network beyond our own products and services by enabling partners to serve consumers in new and differentiated ways. Vibe Mobile brings a distinct lifestyle-led proposition to the market, and we believe this will contribute to greater choice and value for Malaysian consumers as their digital needs continue to evolve,” said Navin Manian, Chief Consumer Business Officer, U Mobile.
A Strong Foundation Built on Connectivity
As the backbone of the partnership, U Mobile’s ULTRA5G network will provide Vibe Mobile customers with fast and dependable connectivity across Malaysia.
Leveraging U Mobile’s extensive network footprint, Vibe Mobile customers will benefit from nationwide 5G coverage and one of Malaysia’s most extensive in-building coverage footprints, providing reliable connectivity across commercial, residential and lifestyle destinations. This strong network foundation enables Vibe Mobile to deliver a seamless mobile experience while ensuring customers enjoy the reliability and performance needed in today’s increasingly digital world.
In addition to mobile plans powered by U Mobile, Vibe Mobile is building a broader lifestyle ecosystem that combines connectivity with rewards, benefits and experiences that enhance everyday life.
Designed Around Consumer Interests and Lifestyles
Rather than adopting a one-size-fits-all approach, Vibe Mobile is developing experiences inspired by the diverse interests, passions and lifestyles of today’s consumers.
From travellers seeking seamless connectivity on the go, food enthusiasts looking for exclusive dining privileges, gamers who value performance-driven digital experiences, to music and entertainment lovers searching for greater access to the content they enjoy, Vibe Mobile aims to create relevant benefits that enhance how customers connect and engage with the world around them.
These represent just some of the many interests that will help shape Vibe Mobile’s evolving ecosystem as the company continues to introduce new partnerships, rewards and experiences designed to appeal to a broad and diverse customer base.
Creating More Value From Every Subscription
Central to the Vibe Mobile experience is Vibe Mobile Points, a loyalty proposition that enables customers to earn rewards through their subscriptions and engagement with the platform, creating greater value beyond traditional mobile benefits.
Through partnerships with travel and lifestyle brands, Vibe Mobile is also working to introduce travel-related rewards and many other exclusive experiences that create additional value for customers through their everyday connectivity. The customer journey is designed around a simple philosophy: Connect. Earn. Redeem. Experience.
As the ecosystem grows, customers will have more opportunities to unlock meaningful benefits through the way they connect, engage and live.
Smarter Mobile Experiences for the Digital Generation
Beyond rewards, Vibe Mobile is developing customer-focused innovations designed to deliver greater value from every mobile plan. These include generous data allocations, data rollover capabilities and future features that could allow customers to convert unused data into additional rewards, ensuring more value is put to use rather than lost.
Vibe Mobile is also exploring cyber and personal protection solutions that provide greater peace of mind in an increasingly connected world, helping customers stay secure while managing their digital lives. Together, these innovations reflect Vibe Mobile’s vision of making mobile connectivity more rewarding, secure and relevant to everyday life.
Looking Ahead
As consumers increasingly seek greater value from the services they use every day, Vibe Mobile aims to deliver a mobile experience that combines reliable connectivity with meaningful rewards and lifestyle benefits.
Today’s launch marks the beginning of that journey, with new partnerships, innovations and customer experiences set to be introduced over time.
For more information, visit Vibe Mobile Website.